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Peter WJ Baxter

VP Operations, Visco

Peter WJ Baxter is the Vice President of Operations at visCo, a leading provider of industrial digital twin and visualization solutions. With over a decade of experience at visCo, Peter has been instrumental in shaping the company’s strategic direction, overseeing the delivery of high-impact digital twin projects that support asset lifecycle management, operational efficiency, and digital transformation across oil & gas, chemical, and energy sectors.

Peter’s background in 3D animation, game design, and interactive media provides a unique foundation for translating complex industrial data into intuitive, real-time digital twin environments. His leadership has helped position visCo’s flagship platform, vCog, as a trusted solution for immersive planning, execution, and training in critical infrastructure industries.

Based in Houston, Texas, Peter is a recognized advocate for the adoption of digital twin technologies, frequently speaking on their transformative role in modernizing industrial operations and bridging the gap between data and decision-making.

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